Die Top 10 der erfolgreichsten Influencer in Deutschland (2023)

FAQs

What is the number one mistake that influencers make? ›

One of the most common mistakes businesses make with influencer marketing is failing to track and measure their results. Without tracking and measuring your results, you won't be able to determine whether or not your campaign was successful.

Portuguese footballer Cristiano Ronaldo has 531M followers, making him the top Instagram influencer.

Mid-Tier Influencers

With audiences between 50K and 500K, this type of influencer offers brands a wide reach and slightly more engagement than macro- or mega-influencers.

An influencer database is a tool you can use to find influencers that you'd like to work with. Put simply, it is an aggregator directory that lists information about social media influencers.

You can often find the influencers' emails below their Instagram bios under 'Contact' or 'Email. ' If an influencer has their email in their bio, you can be sure that they're open to promoting businesses on their Instagram.

New Study: One In Four Influencers Bought Fake Followers.

Top influencers can make hundreds of thousands of dollars to millions per year. Kylie Jenner, for example, is rumored to earn $1 million for each Instagram post. As a result, it is not uncommon for influencers to earn a six-figure wage or more if they do things well.

The highest paid Instagram celebrity and influencer in 2023 is Christiano Ronaldo. The celebrity topped our 2023 Instagram rich list, with whooping $2,397,000 cost per post.

How much does an influencer with 1 million followers make per post? ›

Instagram influencers' earnings can vary widely depending on their niche, their audience size, and the type of content they produce. For example, an influencer with 1 million followers could potentially earn anywhere from $5,000 to $20,000 per sponsored post.

According to USA Today, an influencer with 10,000 to 50,000 active fans can make a few thousand per post. Instagram influencers with up to 1 million followers can see $10,000 per post. Have over 1 million followers? You could charge $100,000 or more.

For instance, less famous influencers with up to 10k followers may set their rates at $25-$50 per post, an established one with 30-80k followers may charge $150 or $350 a post, while a celebrity with over 100k followers can charge between $1,000 and $500,000 a post. They use other factors when setting these figures.

Look for these red flags: Followers with No Photos or Posts: If an influencer is followed by users that have not posted and/or lack a profile picture, you can typically assume that these followers are fake. Brands should also look out for influencers with followings of tons of private accounts and “spammy” usernames.

1. Intellifluence. Intellifluence is one of the top influencer marketplaces that connects influencers with brands. Aside from connecting with brands, with the help of this influencer marketing network, you may connect with influencers in the same niche to increase your exposure.

Most marketers and entrepreneurs reach out to influencers via emails. (To get their email addresses, just check out their social media profile bios!) Alternatively, you can also tweet your influencer, or leave a Direct Message (DM) for them on Instagram.

You can reach out to influencers through direct messaging on a social media platform like Instagram or TikTok, or you can email them if they list an address in the bio of their account. You can also find contact information for millions of influencers through creator management platforms like GRIN.

Although you might be following an influencer on Instagram, it's often best to contact them via email, not via DM. Emails are more professional, and they tend to elicit a higher response rate. You can probably find an influencer's email address on their social media bio or website.

Do celebrities pay for followers? ›

This is where it gets tricky. Brands have gotten better at spotting fake followers, usually by calculating a celebrity's engagement rates. So some celebrities have adjusted: not only are they buying followers, they're also buying likes to make sure their engagement rate looks high at first glance.

There are several ways to spot fake followers. The first and most obvious tactic is to visit the follower's page. Many fake followers have just a couple of posts (often none at all) and don't appear to be very active. Fake followers usually don't use pictures of real people in their profile pic or posts.

Instagram is often under fire for its fake following reputation. The platform is renowned for fake accounts and for giving users the ability to 'buy' their followers. In fact, Instagram even had to introduce authenticity measures to crack down on faux accounts.

The price of buying Instagram followers depends on your service provider and the plan you choose, but it can range anywhere between $10 to $50 or more for 1,000 followers. This can quickly add up over time and can end up costing your business large sums of money.

No. Instagram does NOT ban accounts for fake followers. It is NOT against Instagram's terms of service, and they tolerate the practice because everyone is doing it (even celebrities like Justin Bieber and Lady Gaga, and major brands like American Apparel).

Tik tokers earn around 2 to 4 cents per 1,000 views. This translates to an earning between $20 to $40 once your video has gained 1 million views. A viral video with 10 million views costs around $200 to $400 from the creator's fund.

$10 – $100 for 1000 to 10,000 followers. $250 – $750 per 1000 engagements (or $0.25 – $0.75 per post engagement).

Micro-influencers (between 1,000 and 10,000 followers) make an average US$1,420 (Rs 1.5 lac approx.) per month. Mega-influencers (more than one million followers) make US$15,356 (Rs 11.4 lac approx.) per month.

How much does an influencer with 100k followers make a year? ›

Instagram influencers with at least 100,000 followers can make good money on the platform. On average, these influencers can make around $1,000 for a sponsored post—not bad for just one image! Again, the pay rate depends on how good of a fit an influencer is for the brand. Some niches also pay better than others.

Apart from being the most-followed person on Instagram, Cristiano Ronaldo is also the most-followed person on Facebook with over 122 million subscribers to his Facebook page in January 2023.

Based on a report, an average influencer earns between $30,000-$100,000 yearly through product promotion. Meanwhile, sponsored posts range between $50-$50,000. For influencers with 1 million followers can take home more than $100,000 up to $250,000, per sponsored post.

HypeAuditor's survey found that influencers earn $2,970/month on average. Influencers with followings between 1,000 and 10,000 followers earn $1,420/month on average while influencers with over a million followers earn $15,356/month.

Does Facebook pay for followers? Facebook doesn't pay for followers, but having a lot of followers on your Facebook page does help you earn more money when you monetize your content.

Does Facebook pay for followers? Facebook doesn't pay for followers, but having a lot of followers on your Facebook page does help you earn more money when you monetize your content.

Those with over a million could earn $1,000 to $5,000 and more per month. Viral content creators could potentially make up to a million dollars per post. But unfortunately most TikTokers don't make very much if anything from the Creator Fund.

How much is 10 million TikTok followers worth? ›

For perspective, remember that the creator fund pays around 2 to 4 cents per 1,000 views. That means, if your video had one million views, you could make between $20 to $40. And if your video went viral and you had 10 million views, you could make $200 to $400 from the creator fund.

Micro-influencers (accounts with one thousand to ten thousand followers earn on average $1,420 per month, and mega-influencers (accounts with over one million followers) earn about $15,356 per month.

Instagram is also directly paying some influencers through incentive programs like "Bonuses" for Reels. Some Instagram monetization features like "Badges," Instagram's tipping tool for IG Live, require that creators have at least 10,000 followers.

If you're publishing video content on Facebook, you could be eligible to make money through in-stream ads. To use this type of monetization, you need to meet several requirements, like having a well-established presence with 10,000 Page followers.

The easiest way to find Twitter influencers simply using the local search is through the hashtag search. Choose the hashtags most popular in your niche (use hashtagify.me if you don't know any), and search the hashtags in the Twitter search bar.

Everybody knows that LA is the celebrity-spotting paradise, of course closely followed by New York, with over 100,000 influencers there. The New York lifestyle is one that we regularly see all over the internet, but both of these cities come with a price tag.

Influencers may use your branded hashtags or category-specific hashtags when sharing content, such as hashtags related to lifestyle or travel. You can select the hashtags that are relevant to your industry and search for influencers you're interested in working with. You can use databases to search for influencers.

How do I find influencers fast? ›

Here the WebFX influencer marketing stats are in sync with those of BusinessInsider, with Twitter offering the lowest cost influencer marketing option, at $2 a tweet for a Twitter influencer with 1,000 followers up to $2,000 for a Twitter influencer with 1 million.

During a 2021 survey carried out among influencers from Canada, the United Kingdom, and the United States, it was found that a Twitter influencer with under five thousand followers expected to receive a compensation of around 56 U.S. dollars per post on average.